‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
Thursday, March 9, 2023
Good Thursday Morning to You!

Keeping it clean. That’s what I try to do — at least with my vehicle. If you are a regular reader of this newsletter, you may recall a past column I wrote on my obsession with washing my truck. It has been 14 months since I wrote that, and I have noticed even more car washes popping up in various towns and cities.

Grimes is the home of Ryko Manufacturing, one of the first car wash producers to develop a fully automatic car wash machine without an attendant. What started modestly in 1973 is now based in a 150,000-square-foot facility. As such, Grimes has been affectionately known as the car wash capital of the world. Maybe the city should consider a new slogan: “Get the grime off in Grimes!” A drive through this sprawling suburb shows this “king of car washes” title is taken seriously, as a new car wash facility seems to pop up each month. And Grimes isn’t alone. Car washing is projected to see a boom in the coming years as the number of car owners continues to grow. Here are a few facts from Detail Pro POS that will shake the dust off your bumpers.

  • The International Carwash Association indicates that less than 28.4% of consumers prefer to wash their vehicles from home compared to 1996 when 48% did. Count me in.
  • In 2018, the global net worth of the car wash industry was estimated to be $33 billion. The number is expected to grow at 3.2% through 2025. I am contributing.
  • According to a report by First Research, the U.S. boasts more than 60,000 car wash facilities that contribute upwards of $5.8 billion to the market annually. Half of them are in Grimes. I jest, of course.
  • Thirty-eight gallons of water are used every time a vehicle is washed. Millions of cars are washed every day, which adds up to 304 million gallons of water being used globally. Suddenly, I am thirsty.
  • Statistics indicate that 51% of car users prefer in-bay automatics. Self-service comes second and is preferred by approximately 32% of car owners. I do enjoy hand-washing in the summer months. But in Iowa winters? Forget it.
  • Car wash water statistics indicate that 66% of Americans get their cars washed approximately 13 times per year. Slackers.

Can you relate? Let me know how (and how often) you make your vehicle squeaky clean.

Have a thoughtful Thursday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305

CITYVIEW's  Best Of Des Moines

CITYVIEW announced its 2023 Best Of Des Moines readers' choices Jan. 31. You can find all the results from the poll in the February issue of CITYVIEW magazine!

Best Local Japanese Food

1. Sakari Sushi Lounge

2. Wasabi

3. Akebono 515


Read More

The USDA's new "fraud retardant" organic labeling guidelines go into effect March 20. Two years in the making, these rules were implemented by consumers who became tired of being lied to. ...

Truffles — the fungus, not the chocolate— are taking off. Recent introductions include a seasoning salt, which features flecks of black truffle, and a white truffle oil, which is formulated as a finishing oil with olive oil-infused white winter truffles. Hidden Valley, originator of Ranch salad dressings, is a main driver of this upscale movement. ...

Today is "Greek wine down day" at Opa (2800 University Ave., West Des Moines). Restina, Zoe Red, Zoe White, and Greek Rose are all priced at $5 a glass and $3 off a bottle all day Thursday. These Greek wines are not as sweet as most of their counterparts.

—Jim Duncan

Your Clear Mortgage forecast from Jason Parkin

Snow, mixed with rain at times, will continue into late evening. Expect 2-4" to fall by then in the Des Moines area, turning to slush on roadways. Friday and part of Saturday look dry as temperatures remain in the upper 30's to near 40. Another chance for snow, mixed with rain, comes late Saturday afternoon into early Sunday morning

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

Featured Home For Sale
Attention Realtors, post your listings here for $50. Contact jolene@iowalivingmagazines.com for details.
1938 N.W. 157th St.
Clive, IA 50325
Beautifully maintained two story in a highly desirable neighborhood. This home features an updated main level with a stone fireplace and updated flooring throughout. The kitchen has stainless steel appliances with white cabinets and quartz countertops. Upstairs you will find 4 beds/2 baths.
See More Homes For Sale
On March 9 ...

1979: On March 9, 1979, the 26 Major League Baseball teams are ordered by MLB commissioner Bowie Kuhn to allow equal access to all reporters, regardless of sex. The commissioner’s order comes after Sports Illustrated reporter Melissa Ludtke’s successful lawsuit against MLB for refusing her access to clubhouses at Yankee Stadium during the 1977 World Series between the New York Yankees and Los Angeles Dodgers.

1959: On March 9, 1959, the first Barbie doll goes on display at the American Toy Fair in New York City. Eleven inches tall, with a waterfall of blond hair, Barbie was the first mass-produced toy doll in the United States with adult features. The woman behind Barbie was Ruth Handler, who co-founded Mattel, Inc. with her husband in 1945.

1981: A nuclear accident at a Japan Atomic Power Company plant in Tsuruga, Japan, exposes 59 workers to radiation on March 9, 1981. The officials in charge failed to timely inform the public and nearby residents, endangering them. Tsuruga lies near Wakasa Bay on the west coast of Japan.

Read more at History.com.


FROM KCCI: Iowa girl's Christmas wish becomes mission to help other women

WEST DES MOINES, Iowa — Hundreds of people in Central Iowa are honoring International Women’s Day with a period packing party. Dozens of volunteers started off the day early at The Hall in West Des Moines. The fourth annual 'Period Packing Party' was held on Wednesday in West Des Moines. It’s the brainchild of 13-year-old Brenlyn Knutson, and it started because of a Christmas gift requirement from mom one year. ...READ MORE FROM KCCI

FROM WHO-TV: Proposed bills target use of GPS trackers without consent

DES MOINES, Iowa — As more cases of people placing GPS trackers on someone’s property keep popping up, state lawmakers are noticing. That’s why there are bills in both the state House and Senate to crack down on the behavior. ...READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Q&A: Iowa filmmakers discuss upcoming film '65' starring Adam Driver

DES MOINES, Iowa — After bursting onto the Hollywood scene with the 2018 blockbuster "A Quiet Place," two Iowan filmmakers are teaming up for another sci-fi adventure. Bryan Woods and Scott Beck sat down with Local 5 to talk about their upcoming release starring Adam Driver — "65" — and their Hawkeye roots.. ...READ MORE FROM WOI-DT Local 5


Swanson encourages all to make the best of their community

By Lindsey Giardino

In 2006, Laurel Swanson and her husband, Jamie, purchased land and built a house north of town.

“We moved here because we wanted to build a home with land around it and wanted to be in a smaller school district for our kids,” she explains. “We both were raised in small towns and wanted that same feel.”

When building their home, the Swansons used a floor plan they had been drawn to for several years before they were ready to build. It “just spoke to our style,” she says.

Swanson is quick to identify her favorite part of the home.

“For sure the porch and the pond in the front yard,” she says.

... Read more in the February issue of Bondurant  Living magazine.

Birthdays and Notables!

These celebrities were born on this date: Brittany Snow, Matthew Gray Gubler, Bow Wow, YG, Juliette Binoche, Matt Barnes, Cierra Ramirez, Brian Bosworth

SUBMIT: Send your birthday greetings and congratulatory notes to: tammy@iowalivingmagazines.com

Morning Chuckle

The answer to yesterday's riddle:
What do you call a man with no shins? TONY (TOE-KNEE)! - Martha Munro, Sherrie Colbert and Markie Harper, Gail Tomlinson, Rich Hoidahl, Carolyn Rogers, Rex Post. OR FOOTLOSE! William Snyder. OR SHORTY! - Judy Anderson

Today's Riddle

What kind of spells do leprechauns use?

Have a guess? Email tammy@iowalivingmagazines.com

More email offerings

Enjoy the Daily Umbrella? Perhaps you would enjoy receiving emails of our other publications!

• CITYVIEW • Living Weekly newsletters: Johnston, Polk City and Adel • Lake Panorama Times • Events • CITYVIEW Business Journal,  

See a full list of our offerings by clicking on SUBSCRIBE here.


If you would like to advertise in this daily newsletter, please contact Jolene Goodman at jolene@iowalivingmagazines.com, or call 515-953-4822 ext. 319.

P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign-up page with them! Visit www.thedailyumbrella.com and click on the SUBSCRIBE link on the upper right-hand side!


This email was sent to: email@example.com

Big Green Umbrella Media, Inc.
8101 Birchwood Ct Suite D
Johnston, Iowa 50131