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Wednesday, March 6, 2024
Good morning to you!

Do you know your cell phone number? How about your family members’ numbers? Or your neighbors’ or friends’ or coworkers’? And I am not asking if you have them in your contacts. The question is, do you have their numbers memorized?

I was talking with a co-worker recently who said he paid his son $20 to memorize his cell phone number. Why? Imagine an emergency scenario where a child loses his or her cell phone and needs to call mom or dad and has no idea what the phone numbers are. That hit home with me.

I have my cell phone number memorized, and I know my wife’s, but our three daughters’ numbers? I don’t have a clue. My siblings? Nope. But I can recite my family’s home phone number from my youth, as well as many of my friends’ numbers, and even Jenny’s (867-5309).

I often say the brain can only hold a certain amount of information, so why do I clog mine up with useless data like my junior high gym locker combination but have to look at my driver’s license for the zip code of the town I lived in for 20 years?

I suspect the answer is twofold. First, we tend to remember what we repeat the most. When we had to dial phone numbers by hand over and over, we were more likely to remember them. Many of us also had our most-used numbers written down on a piece of paper that was often taped inside a cupboard door near the phone (or within reach of that tangled 20-foot cord). Second, when we are involved physically with an action, we tend to remember it more, too. There is something about manually writing things down that helps us recall them better.

Writer Thomas Oppong agrees. In this article posted at Better Humans titled “A Learning Secret: Write Things Down to Retain And Remember More,” he explains why highly efficient people take notes.

He quotes author and productivity consultant David Allen, who said, “Your mind is for having ideas, not holding them.” He also shares British business magnate Richard Branson’s thoughts on the importance of writing things down. “I go through dozens of notebooks every year and write down everything that occurs to me each day,” Branson said. “An idea not written down is an idea lost.”

Oppong writes that human memory is not a reliable way to store ideas and that the brain is an excellent tool for generating ideas but terrible at keeping them. He says the act of writing something down helps commit it to memory more accurately than trying to remember it yourself.

I wholeheartedly agree. And for $20, I will gladly memorize your cell phone number.

Have a wonderful Wednesday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305

See Shane Goodman's previous columns here.


Your Clear Mortgage forecast

Dry 50s today and most of tomorrow. Rain chances move in late Thursday and stick around through late Friday. The weekend looks dry with a warming trend into next week.

For help with pre-approvals or refinancing, get in touch with Originating Branch Manager Carrie Hansen at carrie.mortgage.

CITYVIEW's Best Of Des Moines®
The results have been tallied and published in the February issue of CITYVIEW and online!


Best Local Pizza

1. The Tavern

2. Dough Co. Pizza

3. Taste of New York Pizza

Read all the results now!

Featured home for sale
Attention, Realtors, post your listings here for $50. Contact jolene@iowalivingmagazines.com for details.


5823 N.W. 90th St., Johnston, IA 50131

Welcome to the Promenade! The Promenade delivers a grand and elegant living experience thanks to its stunning dimensions and cherished features like a wall of windows overlooking your private courtyard. With a great variety of custom room options including a bonus suite, this home is the delight of those who love to entertain in style and live without compromise.

See the listing here.

See More Homes For Sale
From Bondurant Living magazine

Golden employees
Retirement-age workers share why they continue to report for duty.

By Chantel Boyd

The vision of what life is like “after retirement” is as unique as each individual. For some, that vision focuses on leisure: traveling to warm beaches, afternoons spent reading, extra rounds of golf, more time for hobbies, friends and families. For others, however, employment continues to be an important aspect of their lives. From those who continue full-time careers to those who put in a few hours to keep busy, work can be a key part of life after retirement age.

Financial need prompts return to work
Jann Graham, who lives north of Bondurant on an acreage, works at Menards in Altoona as a stocker. Jann, 74, initially retired in 2008 but went back to work about three years ago. Like many retirement-aged people, Jann returned to work out of necessity.

“I returned back to work because of financial reasons,” she says, adding that she also wanted to remain active and occupied. “I was bored and needed to get out and get exercise.”


New York was the only North American city to crack the top ten in Titan Travel's ranking of cities by the cosmopolitanism of their restaurants. Tokyo, London and Mumbai were the top three, followed by New York, Dubai, Paris, Singapore, Delhi, Barcelona and Seoul. Some surprises: Tokyo has 4,852 Italian restaurants while New York only has 936; Tokyo also has 5,459 Chinese cafes, more than even Singapore; Mumbai has more Chinese restaurants than Indian ones; Guangzhou has the fewest vegan and vegetarian cafes in the world.

National Restaurant Association surveys found that 64% of Gen Z (ages 18-27) and 66% of Millennials (28-43) think technology enhances full service dining. Only 19% of Baby Boomers (60-78) agreed. More than twice as many Boomers think technology has a negative impact on dining out.

Last weekend's Soul Food Fest at the Forest Avenue Library was scheduled to run from 11 a.m. to 2 p.m.. It ran out of food before noon... Kwik Stars are selling two pieces of their superb fried chicken, or six packs of glazed doughnuts, for $2.99 through March 11... Village Inns celebrate Hump Days with free pie on breakfast, lunch or dinner orders.

— Jim Duncan, jd91446@aol.com

Keep Iowa Beautiful photo contest winners

ABOVE: Iowa Landscapes, third place: “Fields of Gold,” by Craig McPeck of Omaha

Keep Iowa Beautiful has announced the winners of the 14th Annual Keep Iowa Beautiful Photography Contest, aimed at raising awareness of Iowa's natural and environmental beauty.  To see all the winning photos, visit Keep Iowa Beautiful.

Send your photos of beautiful sights in Iowa to tammy@iowalivingmagazines.com.


FROM KCCI: 'I am not going to waste it': Metro man gets long-awaited new heart

DES MOINES, Iowa — We first met Anthony Harper in February of 2023. Heart failure had him waiting for a new heart. In late January 2024, Harper received a phone call he had been waiting more than a year on. He was to receive his new heart....READ MORE FROM KCCI

FROM WHO-TV: Zora’s contents set for auction, owner sits in jail

DES MOINES, Iowa — One of Des Moines’ most notorious bars will auction off its contents next week. Backes Auctions listed Zora’s extensive equipment and furnishings on its website, Tuesday. Much of it got less than two years of use...READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Nikki Haley will suspend her campaign and leave Donald Trump as the last major Republican candidate

The decision will leave Donald Trump as the last remaining major candidate for the 2024 Republican nomination....READ MORE FROM WOI-DT Local 5

Birthdays and notables

These celebrities were born on this date: David Gilmour, Connie Britton, DL. Hughley, Rob Reiner, Millicent Simmonds, Amy Pietz, Tom Arnold, Hugh Grundy, Martin Kove, Jake Arrieta, Marcus Smart, Tyler The Creator, Shaquille O'Neal, Alaska 5000

SUBMIT: Send your birthday greetings and congratulatory notes to: tammy@iowalivingmagazines.com

Morning chuckle

The answer to yesterday's riddle:

Where do you find a group of gossiping goats? A PETTY ZOO! - Rex Post. Or AT THE BAAAAR. - Brent Hoover, Judy Anderson. Or AMONG THE GRAPEVINES. - Gail Tomlinson

Today's riddle

What happened after a lion and a tiger escaped the zoo with a jaguar?

Have a guess? Email tammy@iowalivingmagazines.com


To advertise in the Ankeny, Altoona and Bondurant Living magazines, contact:

Angela Ossian
Account Executive
Office: 515-953-4822 ext. 307
Mobile: 515-979-5585

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