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Wednesday, March 15, 2023
Good Wednesday Morning to You!

We subscribed to the Sunday Register for all of my childhood years. The news. The sports. The inserts. The classifieds. And what Mom valued the most, the TV guide. That handy little insert was pulled out of the paper and placed on the end table by the couch where she relaxed. We all knew, if you took the TV guide, you put it back where you found it or there would be hell to pay.

This wasn’t that fancy, digest-sized glossy magazine you could buy in the grocery stores that was officially called “TV Guide.” That was too expensive. Ours was the tabloid-sized version printed on newsprint with the grids showing our local channels and shows.

Years later, when I worked for The Des Moines Register, I knew the power of the TV guide, and I confidently sold advertising in it to my customers. The daily paper may have been read and thrown away each morning, but the TV guide was held onto all week and referenced many times, giving the ads in it multiple impressions. It made sense to me, and it drove results for my advertising customers.

Even in my apartment of college buddies, we used the TV guide regularly. With all the channels available by then, it was becoming less of a necessity, especially with the cable company having a channel with all the listings. Even so, maybe out of habit, we hung onto it.

As the years passed, this habit changed, and, eventually, The Des Moines Register and many other Sunday papers quit publishing a TV guide. My view is that much of this came with the increased use of the remote control and “channel surfing” that had become commonplace, along with complicated and mostly irrelevant grids. The irony is that, even with those hundreds of channels, we still couldn’t find something we wanted to watch.

TV viewership today has changed with a barrage of streaming services like Netflix, Hulu and others, yet, if you are like me, you still struggle finding something you really want to watch.

If only there were a handy printed guide mailed to every home that would offer suggestions for our viewing pleasures.


Have a wonderful Wednesday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305

CITYVIEW's  Best Of Des Moines

CITYVIEW announced its 2023 Best Of Des Moines readers' choices Jan. 31. You can find all the results from the poll in the February issue of CITYVIEW magazine!

Best Local Steakhouse

1. 801 Chophouse

2. Johnny’s Italian Steakhouse

3. Texas Roadhouse


Read More

More fare from the ocean: Oceans are the earth's most sustainable and self generative source of food. It also produces wildly nutritious fare. Nearly 25% of the world gets most of its protein from the ocean, including kelp and algae, as well as fish and seafood. In America, the percentage is lower because most Americans only like to eat fresh seafood. Too many bad memories of mid-20th-century fish sticks and tuna casserole are blamed. New products from new companies dominated the Expo West food show last week, hoping to change that. Tuna, tinned with various chilies stars for Scout, which touts their sustainability. Atlantic Sea Farms is bringing out new kelp products, advertising that they remove 40 times more carbon from the atmosphere than land crops. Tidal Foods is introducing 12 kinds of puffed kelp chips.

Rao's, the soup and sauce company based on recipes from a famous NYC cafe, is branching out into frozen pizza.

Jethro's Ames (301 Buckeye Ave.) calls itself the largest sports bar in the Big 12. It occupies an entire former Dahl's and offers the same good Q as its metro counterparts. Ames also has two Mexican sports bars — Margarita's (823 Wheeler St.) and Es Tas (214 Stanton Ave.). Iowa State will begin March Madness at 2:10 p.m. Friday for the men and 2:30 p.m. Saturday for the women.

—Jim Duncan

Your Clear Mortgage forecast from Jason Parkin

Expect some sunshine on a windy, warmer Wednesday. Thursday brings rain that may change to a tiny bit of light snow in the DSM area late Thursday evening. St. Patrick's day looks windy and chilly, and we may see a few flurries Friday and on a breezy Saturday. The sun returns Sunday, appropriately. Milder temperatures look likely after the 22nd.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

Featured Home For Sale
Attention Realtors, post your listings here for $50. Contact jolene@iowalivingmagazines.com for details.
129 Walnut Drive
Norwalk, IA 50211
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See More Homes For Sale
On March 15 ...

1965: On March 15, 1965, President Lyndon B. Johnson addresses a joint session of Congress to urge the passage of legislation guaranteeing voting rights for all. Using the phrase “we shall overcome,” borrowed from African American leaders struggling for equal rights, Johnson declares that “every American citizen must have an equal right to vote.” Johnson reminds the nation that the Fifteenth Amendment, which was passed after the Civil War, gave all citizens the right to vote regardless of race or color. But states had defied the Constitution and erected barriers.

44 B.C.: Julius Caesar, dictator of Rome, is stabbed to death in the Roman Senate house by 60 conspirators led by Marcus Junius Brutus and Gaius Cassius Longinus on March 15. The day later became infamous as the Ides of March.

1972: On March 15, 1972, The Godfather—a three-hour epic chronicling the lives of the Corleones, an Italian-American crime family led by the powerful Vito Corleone (Marlon Brando)—is released in theaters.

Read more at History.com.


FROM KCCI: Report: Iowa State alum Allen Lazard signs $44 million deal with Jets

FLORHAM PARK, N.J. — NFL free agent Allen Lazard has reportedly signed a four-year, $44 million contract with the New York Jets. According to ESPN, the Jets reached an agreement with the former Iowa State Cyclone and Urbandale J-Hawk that includes $22 million guaranteed. ...READ MORE FROM KCCI

FROM WHO-TV: As financial institutions collapse, Iowan’s shouldn’t worry about local banks

DES MOINES, Iowa — Over the weekend, two major commercial banks, Silicon Valley Bank in California, and Signature Bank in New York saw the second-largest bank failure in the United States since 2008. Leaving many to wonder how local banks will be affected. Thankfully for Iowans, a banking expert shares they have nothing to worry about. ...READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Iowa ranks 2nd in the nation for highest rates of cancer

IOWA, USA — According to the new Cancer in Iowa Report, Iowa has the second highest cancer rate in the country. "We were really surprised to see that we ranked second in cancer incidents," said Dr. Mary Charlton, associate professor with University of Iowa's College of Public Health. "So we've been really digging into the data racking our brains about what could possibly explain that.". ...READ MORE FROM WOI-DT Local 5

Following in Their Footsteps

A passion for hoops

Usually, parents watch their kids’ sports activities. But Jamie Steyer Johnson has been watching her mom's basketball games for four years. Jamie is a professional radio analyst who covers her mom's Iowa State basketball games.

Jamie's mom, Jodi Steyer, is the associate head women's basketball coach at ISU. She works with the players to develop their game, scouts their opponents to prepare for future games, and recruits players to play for ISU.

Jamie gets a front-row seat to her mom's work come game time. Before game time, she researches the statistics and watches conference games for insights into the players' gameplay. Then, she shares those findings with her mom, who will often share her thoughts on what ISU's game-time strategy might look like.

... Read more in the March issue of Adel  Living magazine.

Birthdays and Notables!

These celebrities were born on this date: Eva Longoria, Bret Michaels, Jai Courtney, will.i.am, Kellan Lutz, Mike Tomlin, Fabio Lanzoni, Mike Love, Devonta Freeman

SUBMIT: Send your birthday greetings and congratulatory notes to: tammy@iowalivingmagazines.com

Morning Chuckle

The answer to yesterday's riddle:
What is Irish and sits on the back porch? O'PADDY O'FURNITURE

Thanks for sending in answers: William Snyder, John Zeitler, Gail Tomlinson, Rich Hoidahl, Irving Stone, Sharon Sorensen, and Carolyn Rogers' husband, who insists on remaining anonymous.

Today's Riddle

Why do people wear shamrocks on St. Patrick’s Day?

Have a guess? Email tammy@iowalivingmagazines.com

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