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Monday, Aug. 3, 2026
Good morning to you! 

There was a time when the jersey of a college football represented tradition. Now, unfortunately, it represents the highest bidder.

Ohio State and Notre Dame last week announced corporate jersey sponsorships, joining the growing parade of schools turning uniforms into advertising space. Ohio State reportedly will receive up to $17 million a year from Chase Bank, while Notre Dame's deal with SoFi is reportedly worth as much as $20 million annually. Our student-athletes will soon look like NASCAR drivers.

The NCAA recently approved schools selling jersey patches beginning this season, allowing up to two commercial logos on uniforms. The patches are limited to 4 square inches, which is how these things begin. First, it is a tiny logo. Then, it is another tiny logo. Before long, the mascot is squeezed into a corner while fans argue whether the athletes play for State University or State Farm.

I understand the argument. College athletics have become wildly expensive due primarily to name, image and likeness payments that have transformed recruiting into something resembling free agency. Schools are scrambling to find new revenue wherever they can. But just because they CAN sell every available inch does not mean they should.

College sports have been built on emotion. Fans wear the same faded sweatshirt for 20 years because it reminds them of the crisp, fall Saturdays of their youth. Alumni proudly display school colors in their offices. And nobody has ever said, “I have always dreamed of seeing my university proudly represent regional banking.”

What’s next? The opening kickoff brought to you by antacids? The coin toss presented by toenail fungus cream? Third-and-8 officially sponsored by hemorrhoid relief? Actually, don’t answer that. Somebody in a marketing department is likely already making calls.

The biggest winners, as is quite often the case, will be the biggest schools. Ohio State and Notre Dame can command enormous sponsorship deals, while smaller programs will fight over whoever manufactures discount windshield wipers.

College sports are slowly becoming less about campuses and more about corporations. Stadium names have changed. Bowl games became commercials with football breaks. Fields have logos. Courts have logos. Jerseys now have logos. Soon, the marching band will spell out QR codes at halftime.

There ought to be one place where a school's name is enough. Because once every uniform becomes a billboard, fans will discover that the most valuable thing on that jersey was the one thing nobody seemed to care enough to protect — tradition.

And, unlike a sponsorship deal, once you sell that, you don’t get it back.

Have a memorable Monday, and thanks for reading.

Shane Goodman

President and Publisher
Big Green Umbrella Media
shane@dmcityview.com
515-953-4822, ext. 305
www.thedailyumbrella.com 

Read more of Shane Goodman's columns here.

 

FROM KCCI: Five injured in two Des Moines crashes over the weekend. Five people, including a bicyclist, were injured in two separate crashes in Des Moines over the weekend. The first crash occurred early Sunday morning at Martin Luther King Jr. Parkway and Ingersoll Avenue. Police said a Toyota 4-Runner driven by a 19-year-old male was traveling south at a high rate of speed. Investigators said the Toyota ran a red light and collided with a Jeep Compass that was turning onto westbound Ingersoll Avenue. ... READ MORE

FROM WHO-TV: One dead, five injured in West Lake Okoboji boat collision. Authorities say an investigation is underway after a fatal boat collision Sunday on West Lake Okoboji. The Iowa Department of Natural Resources says the crash occurred around 1 p.m. Sunday when two boats collided near Pillsbury Point on West Lake Okoboji. Officials say one person was killed during the crash and five other passengers from the same vessel sustained injuries. Three of them were transported with serious injuries and two with minor injuries to an area hospital. ... READ MORE

FROM WOI: West Des Moines man sentenced to 30 years for Walgreens robbery, separate charges. A West Des Moines man has been sentenced to a total of 30 years in prison in connection to multiple incidents, including an armed robbery in a Walgreens parking lot. A jury found 32-year-old Bashir Omar Yussuf guilty of the robbery in early June. Evidence shows that, in November 2025, Yussuf followed a Walgreens customer to their car and threatened the victim at gunpoint to turn over hundreds in cash. ... READ MORE

 

FROM AROUND THE WORLD: Trump says Gulf leaders’ input weighed heavily in decision to hold off on ordering new Iran strikes. U.S. President Donald Trump said Sunday he decided to hold off on ordering American forces to carry out new strikes against Iran at the urging of Gulf allies Qatar, Saudi Arabia and the United Arab Emirates. ... READ MORE

FROM AROUND THE NATION: Suspect in shooting at Idaho fast-food restaurant died from self-inflicted gunshot wound, police say. The suspect in a fatal shooting at a fast-food restaurant in Idaho died of a self-inflicted gunshot wound, police said Sunday, crediting an off-duty officer and a citizen with firing shots that diverted him. Investigators are confident that the gunman, identified as 24-year-old Chad Williams, acted alone during the shooting Saturday at an In-N-Out location in Twin Falls, Police Chief Matthew Hicks said at a news conference. ... READ MORE

FROM AROUND THE STATE: 2 downtown Muscatine buildings collapse. Two vacant buildings in downtown Muscatine collapsed late Friday, sending bricks and debris into the street. The buildings at 201 and 203 E. Second St. collapsed shortly before midnight on July 31. The moment was captured by a security camera at Merrill Soap Company, located across the street. No injuries were reported. ... READ MORE

 
Weather forecast
Monday, Aug. 3
 
Partly cloudy
High: 86
Low: 67
Rain chance: 15%
Tuesday, Aug. 4
 

Partly cloudy
High: 78
Low: 60
Rain chance: 25%

Wednesday, Aug. 5
 

Rain
High: 71
Low: 60
Rain chance: 80%

 
Allergy alert
 
Today: 7 medium range
 
Top allergens:
Nettle
Sagebrush
Grasses
 
 
The 2026 results: CITYVIEW's Best of Des Moines®
 
 
Best Local Dance Club
1. Denny Arthur’s 
2. Nightengale Cocktail
3. Shotgun Betty’s
 
See all of the results
 
 

Back to the Biz
Kentzio Japanese Steakhouse and Sushi Lounge opened on S.W. Ninth, Des Moines.

Doner Street opened in the Jordan Creek Town Center food court.

Mullets expanded its footprint with a Waukee location opening in early August.

The space next to Des Moines Athletic Club on Locust downtown turned into Nothing Major, a new bar with ice cream, from Nick Tillinghast.

Des Moines-area Pancheros franchisees Shelly and Tyson Robinson open their third metro location in Waukee at 2980 Grand Prairie Parkway.

China Place closed in Dogtown after 25 years. The owners retired, passing the restaurant to their son, who is renovating the University Avenue space to open Pho-Dee-Licious.

Breakfast Club moved from its original E. Third Street storefront into a larger space at 418 E. Grand Ave. It also opened a location last month at Kettlestone Central in Waukee, expanding its suburban reach.

Deals today
• Food Truck Mall Mondays, 4-7 p.m., begin at 5299 East University Ave., Pleasant Hill.
 
• Fresh Thyme (2800 University Ave., West Des Moines) has $6 quarts of prepared soup on Mondays. 
 
The Empire's (223 Fourth St., Des Moines) Monday special is spaghetti Alfredo with grilled chicken for $10.
 
Marianna's (1305 University Ave., Des Moines) offers carnitas tacos for $2 Mondays.
 
• Centro (1003 Locust St., Des Moines) offers half-price pizza and Peronis on Monday.
 
• Cowboy (1234 E Euclid Ave., Des Moines) has a Monday special fajitas lunch for $11.99.
 
The False Nine Social Club (206 Fifth St., Valley Junction) has British pies on sale Mondays for $10.
 
District 36 (1375 S.W. Vintage Parkway, Ankeny) has a Monday special $60 dinner for two. Two entrees starring sea bass and NY strip de Burgo with soup or salads, a bottle of wine and a dessert to share. 
 
• Some Hy-Vee Market Grilles offer chicken fried steak specials on Mondays for $8.
 
The Key (360 Sixth St., Waukee) offers a half-pound sirloin dinner for $19 Mondays 5 p.m. till sold out.

Cottontail Lounge (3700 Dennis Drive, Urbandale) offers first Monday sirloin, filet and prime rib dinner deals.
 
• Today is cheeseburger wrap day at Sale Barn Cafe (Lamoni).
 
• It's catfish night at Waterfront stores. Dinners cooked any way you like it for $19.99.
 
• It's Meat Loaf Monday at Mickey's in Yale.
 
• Chuck's (3610 Sixth Ave.) Monday special is three for $25 on all appetizers.
 
•  Bubba (200 10th St., Des Moines) has a Monday night sirloin dinner special for $20. 
 
 Kelly's Little Nipper (1701 E. Grand Ave., Des Moines) offers a "Monday grind" special grinder and fries basket for $9.50.
 
• Monday brings prime rib specials to both Chicago Speakeasy (1520 Euclid Ave., Des Moines) and Christopher's (2816 Beaver Ave., Des Moines).
 
 Trostel's Greenbriar (Merle Hay Road, Johnston) has a Monday burger with a side and beer deal for $14.   
 
 Beaver Tap (4050 Urbandale Ave., Des Moines) has $8 omelets and $10 hot beef sandwiches or Mexican bowls on Mondays.
 
• Johnny's Italian Steakhouses have a chicken de Burgo special on Mondays before 4 p.m., $14 including beverage.
 
Smoking Goat Pub (3015 Merle Hay Road, Des Moines) hosts Shelby Smokehouse Soul Food on Mondays, 5-9 p.m.
 
• G Mig's (126 Fifth St., Valley Junction) has $11 smashburgers today including a side.
 
• The Station on Ingersoll (3124 Ingersoll, Des Moines) has a Monday special Graziano grinder with a side for $12.
 
• The Continental (407 E. Fifth St., Des Moines) offers a Monday special double smash burger and shoestring fries, $12.
 
• Jethro's have a Monday chicken tenders and fries special $9.95 in Altoona and West Des Moines.
 
Angry Goldfish (2301 S.W. Ninth St., Des Moines) has specials on chicken Parmesan and lasagna today, $15 with garlic bread and salad.
 
• Eastside Eddie’s (3517 E. 26th St., Des Moines) Monday special is a burger with domestic beer, soft drink or well drink for $10.  
 
• Pelican Post (265 50th St., West Des Moines) has a special today on hot beef sandwiches, $10.95 all day. 
 
• Tito’s Lounge (3916 Urbandale Drive, Urbandale) offers all-you-can-eat wings Mondays. 
 
• Johnny's Hall of Fame (302 Court Ave., Des Moines) has $12 burger baskets on Mondays and Fridays.
 
• Urban Cellars (640 S. 50th St., West Des Moines) offers $60 wine dinners for two on Mondays including two entrees with soup or salad, a dessert and a bottle of wine. 
 
• Club 2000 (422 Indianola Road, Des Moines) has a burger basket with fries deal Mondays for $9. 
 
• Red Lobster's Monday special is lobster and shrimp scampi with a side for $20. 
 
• Paula's (524 Elm St., Valley Junction) has a Monday special loaded chicken on a croissant sandwich for $14. 
 
• Destination Grille (2491 E. First St., Grimes) has a Monday steak night special, sirloins and truffle fries for $18.
 
• Price Chopper delis offer two-piece, bone-in fried chicken dinners with two sides and a roll for $8 on Mondays. 

• Fareways have specials through Saturday including free 24 packs of purified water with $25 of produce, USDA choice T-bones at $12.99/pound and AE yogurts for $.78.

— Jim Duncan, jd91446@aol.com

 
Featured in the current issue of Grimes / Dallas Center  Living magazine.
 

Backyard adventures
Unique play spaces spark local kids’ imaginations.

By Ashley Rullestad

In backyards across the community, simple ideas are turning into unforgettable childhood spaces. Whether perched in a towering tree or built at ground level, these play areas invite creativity, independence and hours of outdoor fun.

A home in the sky
Ian and Lindsey Dielschneider had a tree in their yard that had to come down. It was Lindsey’s idea to build a treehouse on top of it.

“It’s a pretty special, fully custom treehouse built on top of an old tree we had to take down,” Lindsey says. “It’s been a special thing for our family and our neighborhood and anyone who brings their kiddos over to play. My husband, Ian, created it over a decade ago, and it’s still well loved and used.” ...

 
Read more
 
Featured home for sale
 
Post listings here for only $50. Contact jolene@iowalivingmagazines.com for details.
 
$1,295,000
1115 Pleasant St. N.E.
Bondurant, IA 50035
 
Opportunity to own a 4-acre property offering space, flexibility, and multiple finished structures just minutes from the Des Moines metro and growing amenities in Bondurant. Built in 2019, the main residence is designed for flexibility, featuring multiple living areas and an adaptable layout that supports a wide range of uses including home offices, guest suites, fitness rooms, media space, or multi-generational living. ...
  
See the listing here.
 
See more homes for sale
 
SOLD: Featured commercial real estate transaction
 
1606 N.W. IRVINEDALE DRIVE, ANKENY
SALE DATE: 2026-01-09
SALE PRICE: $2,950,000
SELLER: DAYTON PARK LLC
BUYER: 1606 NW IRVINEDALE DR LLC
ACRES: 2.280
SQUARE FEET: 12,960
 
More transactions
 
 
Sports headlines

 FROM ESPN: Cubs land Kevin Gausman in trade with Blue Jays. The Chicago Cubs are acquiring right-hander Kevin Gausman from the Toronto Blue Jays for Triple-A outfielder Brett Bateman and Class-A infielder Ty Southisene, sources told ESPN on Sunday. Gausman, 35, provides the Cubs a playoff-caliber starter they had been chasing ahead of the trade deadline. ... READ MORE

 
FROM SPORTS ILLUSTRATED: The 10 biggest names in college basketball receiving fifth year of eligibility after court injunctions. Let the chaos commence! Although many rosters around college basketball are set and many budgets have been spent, an influx of talent is headed to the transfer portal, thanks to a series of court injunctions granted to a bevy of players to retain their eligibility in light of the NCAA’s recently-approved age-based eligibility model. ... READ MORE
 
FROM YAHOO SPORTS: Guardians pitcher Gavin Williams' perfect game attempt nearly broken up by Diamondbacks bunt, causing benches to empty. Cleveland Guardians pitcher Gavin Williams joined an exclusive trio with his performance in Sunday's 5-0 win over the Arizona Diamondbacks.Williams notched 10 strikeouts and allowed 1 walk across 5 2/3 innings. It was his fifth consecutive start with 10 or more strikeouts and only one walk, making him the third pitcher in MLB history to put together such a streak. ... READ MORE
 
 

1492: Columbus sets sail from Spain. From the Spanish port of Palos, Italian explorer Christopher Columbus sets sail in command of three ships—the Santa Maria, the Pinta and the Nina—on a journey to find a western sea route to China, India and the fabled gold and spice islands of Asia. … READ MORE

1958: Nautilus submarine travels under North Pole. On August 3, 1958, the U.S. nuclear submarine Nautilus accomplishes the first undersea voyage to the geographic North Pole. The world’s first nuclear submarine, the Nautilus dived at Point Barrow, Alaska, and traveled 1,830 miles under the Arctic ice cap to reach the top of the world. It then steamed on to Iceland, pioneering a new and shorter route from the Pacific to the Atlantic and Europe. … READ MORE

1996: “The Macarena” begins its reign atop the U.S. pop charts. On August 3, 1996, the song “Macarena" hits no. 1 on the American pop charts. It would spend more time on the Billboard Hot 100 (60 weeks) than any other song in history. … READ MORE

www.history.com

 
Birthdays and notables
 
These celebrities were born on this date: Kevin Smith, Charli XCX, Mary-Louise Parker, Joanna Cassidy, Jacinda Barrett, Wes Craven, Butch Vig, Butch Patrick
 
Historical birthdays
1729 Richard Caswell, American lawyer, Revolutionary War soldier, and politician (1st Governor of North Carolina, 1776-80 & 1785-87), born in Harford County, Maryland (d. 1789)
 
1860 William Kennedy Dickson, Scottish inventor (devised an early motion picture camera), born in Le Minihic-sur-Rance, Brittany, France (d. 1935)
 
1900 John T. Scopes, American teacher convicted for teaching evolution (Scopes "monkey trial" 1925), born in Paducah, Kentucky (d. 1970)
 
Morning chuckle

The answer to the last riddle: What kind of music do aliens like? NEP-TUNES! Or, OUTTA THIS WORLD GENRE! - Rex Post.

Today's riddle: What type of music are balloons scared of?

Have a guess? Email tammy@iowalivingmagazines.com BY NOON to be sure your answer gets included!

 

To advertise in the Daily Umbrella or CITYVIEW magazine, contact:

Aaron Burns
Advertising Sales Manager
Office: 515-953-4822 ext. 330
Mobile: 712-310-3860
aaron@dmcityview.com

 

 

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