‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
Monday, April 1, 2024
Good morning to you!

The band Chicago recorded a song titled “Does Anybody Really Know What Time It Is?” for its 1969 debut album “Chicago Transit Authority.” The song raised a good question. Fifty-five years later, the better question may be, “Does anyone wear a watch anymore?”

The answer is yes, but the reason doesn’t have as much to do with time today as it once did. People apparently now wear watches instead as a fashion statement or for nostalgic purposes.

The data on watches is all over the board, depending on where you look and what year it was compiled, but there is no question that it is changing… and quickly. In general, it seems about seven out of 10 adults wear a watch of some sort today, and about nine out of 10 own at least one. Baby boomers have the highest rate of daily watch wear, and men tend to wear watches more than women. And, the greater your income, the more likely you are to wear a watch.

Looking back a few decades, 750 million watches were sold worldwide in 1991. That number fell to 440 million in 2014, a drop of 2% per year. For teenagers, the drop was more drastic. In 2005, 52% of teenagers wore a watch. By 2010, it was down to 25%. More than a decade later, smart watches changed watch sales significantly. In 2020, nearly one in five Americans used a smart watch or fitness tracker. Three years later, that number jumped to one in three.

Some say this massive growth in tech watches is a sign of the end of time with the smart watches being the “mark of the beast.” The King James Bible, Revelation 13:16-17, states “…it causes all, both small and great, both rich and poor, both free and slave, to be marked on the right hand or the forehead, so that no one can buy or sell unless he has the mark, that is, the name of the beast or the number of its name.”

The reference to not being able to buy or sell without that mark — the smart watch — is a bit unnerving and close to home. Meanwhile, most of us wear a watch on our left hand, so I think we are safe… for now.

I used to have a smart watch, but I was concerned about the tracking and data harvesting and quit using it. My oldest daughter said she would take it. She returned it to me with a broken face plate. I fixed it, and my youngest daughter said she would take it. She wore it in the hot tub.

Do you remember your first watch? Maybe surprisingly, I can’t. I know it wasn’t in elementary school. Probably not in junior high. It was likely one of those trendy Swatch watches from the 1980s in high school, but I am not sure. Meanwhile, through all this data and memories and watch talk, the question still remains: Does anybody really know what time it is?

Have a marvelous Monday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305

See Shane Goodman's previous columns here.


Clear Mortgage meteorology

Rain sticks with us, intermittently, into Tuesday afternoon as temperatures cool. We’ll see warming again into next weekend.

For help with pre-approvals or refinancing, get in touch with Originating Branch Manager Carrie Hansen at carrie.mortgage.

CITYVIEW's Best Of Des Moines®
The results have been tallied and published in the February issue of CITYVIEW and online!


Best Local Vietnamese Food

1. A Dong Restaurant

2. Vietnam Cafe

3. Pho 515

Read all the results now!

Featured home for sale
Attention, Realtors, post your listings here for $50. Contact jolene@iowalivingmagazines.com for details.

$523,999                                                           4845 Copper Creek Drive, Pleasant Hill, IA 50327

Welcome to your dream home nestled in the picturesque landscape of Copper Creek! This enchanting residence boasts 4 bedrooms, 3 bathrooms, and a fully finished walkout basement, offering serene views of the lush golf course and majestic tree-lined surroundings. Adorned with exquisite details including painted white wood trim, stone countertops and fireplace, this home exudes elegance and charm at every turn.

See the listing here.

See More Homes For Sale
From the March issue of West Des Moines Jordan Creek Living magazine

Trip of a lifetime
Residents share stories of their dreams-come-true vacations.

By Chantel Boyd

For some people, vacationing is a part of their routine. They plan, take and enjoy numerous trips to see the sights and “get away” from the usual hustle and bustle of life. They enjoy good times and make fond memories. They share photos and stories, but it isn’t long before they are looking forward to their next excursion. For some others, a vacation turns out to be much more than that — it is a dream come true, and, no matter how many vacations may follow, none will ever compare. It is a trip of a lifetime.

A city in the clouds
Michael Rozendaal and his son, Derek Rozendaal, took a trip of a lifetime together to Peru, South America.

"It was a 12-day trip to Machu Picchu in the Andes Mountains," says Michael.

The two planned their excursion around a multi-day hike to Machu Picchu at the beginning of June in the summer of 2023.
"The focus was to do the four-day classic hike to Machu Picchu,” says Michael.


Wall Street Journal’s Elizabeth G. Dunn investigated new hybrid fruits that are growing market share in the U.S. — Omakase strawberries, Jumboz blueberries, Flavor Bombs tomatoes, Cosmic Crisp apples, and Badger Flame beets. An example: “When Hiroki Koga, co-founder of the vertical farming company Oishii, started knocking on kitchen doors at Michelin-star restaurants with samples in 2018, he was charging more than $6 per strawberry. And he sold out. Today, you can find Oishii’s berries at more than 100 grocery stores throughout the northeast. A package of six, elegantly displayed in a translucent plastic box like gems in a jeweler’s case, sells for around $12.” We found the others at Hy-Vee, Fresh Thyme and Sam's Club.

Calories and baseball calories. The Miami Marlins are selling all-you-can-eat seats starting at $52. "You may visit the concession stand as many times as you wish through the end of the 7th inning. Limit of four items per trip. All food and beverage must remain inside the designated All You Can Eat area. Offerings: Hot Dogs, Chili Dogs, Nachos with Cheese, Chili Nachos, Cheeseburgers, Popcorn, Peanuts, Cookies, Non-Alcoholic (NA) Beverages and Water." (Marlins website)

Specials today, no fooling. Wendy's is offering $1 single hamburgers and $2 doubles through April 11, when one orders through their app... Dave & Busters (190 Jordan Creek Parkway, West Des Moines) offers $2 beers and $5 shots Through April 8... Red Robin (5265 Mills Civic Parkway, West Des Moines) is selling avocado and bacon burgers for $12 all week.

— Jim Duncan, jd91446@aol.com


FROM KCCI: Fighting for fairness: The efforts to close the gender pay gap in college, professional sports

DES MOINES, Iowa — Iowa's Caitlin Clark is expected to be the top pick in next month's WNBA draft, and records show her starting salary would be $76,535 as a rookie in her first season. That figure is raising some questions about women's pay in sports and how it compares to men's...READ MORE FROM KCCI

FROM WHO-TV: Former DMPS board member dies after battle with cancer

DES MOINES, Iowa — The Des Moines community is mourning the loss of the longest serving Des Moines School Board member on Sunday morning. Des Moines Public Schools was informed by family on Sunday morning that Teree Caldwell-Johnson passed away this morning after a long battle with cancer..READ MORE FROM WHO-TV

FROM WOI-DT Local 5: 10 years later: Des Moines fire fighters reflect on historic Younkers disaster

DES MOINES, Iowa — The death of the department store — it's something that's been seen nationwide. But ten years ago today, an iconic one in Des Moines wasn't done in by lack of business or bankruptcy, but a massive fire.vThe iconic Younkers department store in downtown Des Moines burned down in a blaze on March 29, 2014......READ MORE FROM WOI-DT Local 5

College Hoops

March Madness 2024: Reseeding the men's tournament Final Four. READ MORE at ESPN.com

Will Caitlin Clark, JuJu Watkins find shooting touch in Elite Eight? Caitlin Clark is one of the best 3-point shooters in college history. The Iowa Hawkeyes senior hit her signature logo 3-pointer to become the all-time Division I women's scoring leader in mid-February, then added six long-range bombs in a game a little more than two weeks later to pass Pete Maravich for most career points in Division I history for men and women. READ MORE at ESPN.com

Birthdays and notables

Happy Birthday Cory Boatright!

These celebrities were born on this date: Allen Hughes, Arejay Hale, Asa Butterfield, Barry Sonnenfeld, Bijou Phillips, David Oyelowo, Hillary Scott, Kip Moore, Mackenzie Davis

SUBMIT: Send your birthday greetings and congratulatory notes to: tammy@iowalivingmagazines.com

Morning chuckle

The answer to yesterday's riddle:

Why did they open a cocktail lounge on the 96th floor of the Hancock Building? THEY WANTED TO SET THE BAR HIGH! - Lori Bluml. Or, They wanted a high ball! - Gail Tomlinson. Carolyn Rogers informs us that the Hancock Tower bar was called the Signature Lounge and closed abruptly in September 2023.

Today's riddle

What’s the worst thing about being a birthday cake?

Have a guess? Email tammy@iowalivingmagazines.com


To advertise in the Daily Umbrella or West Des Moines (Jordan Creek), Waukee, or Norwalk Living magazines, contact:

Martha Munro
Account Executive
Office: 515-953-4822 ext. 314
Mobile: 515-321-5246

©Big Green Umbrella Media, Inc., all rights reserved.
www.biggreenumbrellamedia.com. Add webmaster@dmcityview.com to your address book to ensure delivery. Did someone forward you this newsletter? Click here to get it delivered to your inbox for FREE!


This email was sent to: email@example.com

Big Green Umbrella Media, Inc.
8101 Birchwood Ct Suite D
Johnston, Iowa 50131