Five Extinct Species in Your Business‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
Time to Slaughter Your Sacred Cows
Five Extinct Species in Your Business

Sacred cows make the tastiest hamburgers.
-Abbie Hoffman

Back in Time

My father-in-law passed away several months ago. Among his possessions was an old Victrola. I was listing items to go to relatives and typed the word on my cell phone. It wouldn’t accept the word and constantly corrected it to “Victoria.”

Autocorrect had never heard of and couldn’t identify the word “Victrola.” This got me thinking about how outdated that antique device was. If you are reading this and have no idea what a Victrola is, I guess I’m as outdated, too. I never owned it, but my grandparents had one in their living room and I remember hearing an old vinyl record on it.

Speaking of vinyl records, do you remember those? They came before 8 Track tapes which came around (or before) cassette tapes, which came before Compact Discs which came before mp3s. Do you get the idea?

No, this isn’t a walk down memory lane as much as it is a statement about what you are doing today that was outmoded years ago and is irrelevant in today’s world. It is an anachronism, meaning it is back or against time (ana-chronos).

I asked a group in Canada what they are doing in their offices that are extinct in today’s business world. It struck a nerve. Unanimously, the answer was: “FAX machines.”

Fax machines that once were the only way to electronically send a document are now anachronistic. People now scan documents or use a PDF document in their place.

Scanning is safer now than your Fax machine in some ways. An internet security professional told the group that Fax machines tied to your computer are a gateway for a hacker to access all of your private files... including your client information.

“I've always challenged myself and the people who work with me to take new approaches to traditional business challenges, to push the envelope and constantly ask whether our sacred cows are still producing great milk.” -Irene Rosenfeld

My father had a phrase for starting an automobile. He called it “cranking the car.” When he was a boy, the way you started an auto was to get out of the car and turn a crank on the front under the radiator… much the way you pull-start a lawn mower or chain saw.

We have many modern anachronisms in use today...


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From Country to Rock to Bob Dylan

These are ordinary people who used circumstances, skills or inspiration to change their lives and the world around them.

With the recent Ken Burns "Country Music" series on PBS, you might enjoy this month's Reinvention Story!

Born in Kingsland, Arkansas he was one of six children. His father, Ray followed an opportunity to work a farm in the Dyess Colony in the Northeastern part of the state. His family farmed the land, picking cotton and other seasonal crops. He worked alongside his mother, father and siblings. He joined the Air Force but always wanted to sing on the radio.

Later success was taking its toll on his life. He became addicted to narcotics. His marriage ended in divorce and his career was beginning to suffer. He was spinning out of control. He was performing over 300 dates each year and couldn’t cope with the grueling schedule. He hit the wall in his personal and professional life. He needed a resurrection and reinvention in his life.

His reinvention came...!

Wikipedia said, “From his early days as a pioneer of rockabilly and rock and roll in the 1950s, to his decades as an international representative of country music, to his resurgence to fame in the 1990s as a living legend and an alternative country icon, (he) influenced countless artists and left a large body of work. Upon his death, (he) was revered by the greatest popular musicians of his time. His rebellious image and often anti-authoritarian stance influenced the punk rock movement.”

Who said, “You've got to know your limitations. I don't know what your limitations are. I found out what mine were when I was twelve. I found out that there weren't too many limitations, if I did it my way.”?

 Reinvention Nation Blog:
Are You "shaming" Customers?

I spent a week traveling Missouri leading sales training for the broadcasters association. One of the questions I was asked after a program was, "How do you handle objections in sales?"

Good question and my answer was brief...

I don't. If they don't see my value and want to buy from me, I don't push the customer. Why should I? Have you ever purchased from anyone who shamed you by proving you wrong? Have you ever bought from someone who won the argument? Certainly not!

Likewise, have you ever sold anything to anyone by winning an argument. Sales trainers to tell you...

Are You "Shaming" Customers?


In the Reinvention Store:
Reinvention 101
Bold Ideas on Reinventing Yourself 
Short quotes and comments you can use to start your Reinvention adventure.  Small and compact to share with your team, associates and customers.
Buy it today!
Quotes: Change

“A hero is an ordinary individual who finds the strength to persevere and endure in spite of overwhelming obstacles."
Chirstopher Reeve

“Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved."  
-Helen Keller

“Mastering others is strength. Mastering yourself is true power."
-Lao Tzu

“When we long for life without difficulties, remind us that oaks grow strong in contrary winds and diamonds are made under pressure."  
-Peter Marshall

“I realized that my strength was being different."  
-Betsey Johnson

Jim Mathis

12472 Lake Underhill Road, #322
Orlando, FL 32828 USA

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