“Tell people something they don’t know about what do... for them.”
Mike is in sales for an international company. He makes phone calls to prospective clients every day to sell a magazine that helps his clients make more money. When they call him and he is not in, he has a great message that gets prospects to call him back.... frequently! People call just to hear his voicemail sometimes for personal inspiration.
His message was once the basic: “Hi, this is Mike. I'm not in right now. Please wait for the beep and leave a short message. I will return your call shortly.” Yeah, that is pretty lame... And it sounds about the same as everyone else's voice mail on the planet, too.
Mike decided to use a more proactive voice mail message than the traditional one that so many of his peers utilize. It helped him differentiate himself to his prospects and customers.
If you want to stand out from every other person, you have to do something different. Since everyone else is just offering “vanilla” in their messages, you have to add flavor to the people who are calling you.
In a day when people know you aren’t in (Hey, they got your voice mail instead of you so the secret is OUT) and they know what to do after the beep (Duh! They have a beep of their own on their phone - and they all sound the same), Mike wanted to differentiate from the ordinary, “vanilla” crowd. So, we reinvented his voice mail message.
He figured that he should give value to people calling him that no one else gives to customers. He figured he should tell his clients something unique that might benefit them. He figured right...
Stop telling people what they already know;
tell something they don’t know about what you do… for them!
Basically, Mike changed his voice mail: “Hi, this is Mike. I’m helping a client make a LOT of money right now. Leave your name, number and a brief message and I’ll help you make money NEXT!” Wow! It must have been effective. His clients loved the message. Even other sales reps in his company started calling just to hear it. His sales improved!
Apparently, his customers, clients (and even his competitors) were watching him... and listening too. He almost always leads his company in sales closings and, more importantly, has positioned himself as a trend-setter in a very “vanilla” world of account executives. He stands out regularly from the rest of his peers and competition.
In your voice mail, what can you say that you are doing...