“There are many shortcuts to failure, but there are no shortcuts to true success.”
– Orrin Woodward
A Heavy Question
I have historically been a very thin person. I was nicknamed “String Bean” when I was a teenager. I could eat anything for years and never gain much weight. But several years ago, I started gaining weight. My wife noticed and started encouraging me to lose weight for my health’s sake.
It is hard to change a life-long habit of consuming any sugar or starch and not show it when you weigh in the morning. I am still struggling to change my free eating lifestyle. I appreciate Laura’s encouragement, but I know that I won’t change until I am uncomfortable with my weight enough to make the sacrifices.
It’s the same with changes that we are hesitant to implement in our habits. We don’t change until we want to change, and we don’t want to change until we are uncomfortable enough with the way present circumstances are.
“Eighty percent of all choices are based on fear. Most people don't choose what they want; they choose what they think is safe.”
-Dr. Phil McGraw
Dr. Phil also says people don’t change when what they are doing is still “working” for them. Why don't you lose weight? Why don't you exercise? Why don't you stop eating junk food? Why don’t you quit smoking? Why don’t you put in the effort and changes to grow your business?
Because you don't want to put in the effort, it easier to play it safe and not work harder or smarter. You are satisfied, or someone above you is satisfied with the way things are and doesn’t want to either put in the extra effort, OR fears the extra work when things change for the better.
Are you afraid of the change that success would bring you? What if you were having to handle more clients? What if you had higher attendance at your meetings? What if you had to fly more to do more work? Is it too tough to imagine how your life will change? … and it will!
Size Doesn’t Matter
So why don't you improve your sales skills? Why don't you learn new (or refresh old) management techniques? Why don't you try something new to revitalize your trade association?
Because it would be...