Frequency Rocks‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
Are You “Satisfied?”
Frequency Rocks!

“Do what you do so well that they will want to see it again and bring their friends.”
-Walt Disney

Can’t Get No Satisfaction?
My home town, Atlanta, has accomplished something no other US city has done - lost two NHL professional hockey teams to Canada! Several US teams came from Canada to more money and fans down South. But we sent the Thrashers to Winnipeg after sending the Flames to Calgary in 1980.

The team’s fan base, although loyal, didn’t frequent them enough. On the day of the rally in downtown Atlanta to keep the Thrashers, hundreds of loyal fans showed up. That same day, over 4,000 fans bought tickets in Manitoba, setting a professional sports record.

Atlantans just didn't show up frequently enough to watch the team play. The Thrashers came in near the bottom of NHL attendance for most of the 11 years they were in town.
Were their fans satisfied? Well, sort of… Were they loyal? Yes, the few who showed up were. But the city craved more that the team didn’t give them.

On the other hand, Atlanta’s new soccer team, The United, just won the MLS championship in only their second season in existence! Even more impressive is that the United are the ONLY local professional sports team to completely fill the new Mercedes Benz Dome stadium. The Falcons have never accomplished this. Frequency in attendance determines success in dollars.

I’ve heard for years, “Give your people what they want, and they will be satisfied with you.” But I realized one day that if a competitor can give it to them better, faster, with less hassle (or online clicks) and with more value added... you will go out of business.

We can get “satisfaction” just about anywhere…

Most of the time, we don’t like just “satisfactory” service. We like to be catered to and treated like we are important. We like the “extras” that organizations will do for us to get and keep our business.

People will be “satisfied” and still not do business with you. I am satisfied with the service department at my automobile dealership, but they are too far from my house, so I don’t drive the distance when I need service. I am satisfied with a local restaurant but tired of the same old thing week after week, so we don’t eat there as often.

“Customer satisfaction” is bogus.

On most questionnaires, “satisfactory” is only one grade above “poor.” Who wants to receive service just one step beyond poor? We deserve better…


 Best of the Web:
Dear Sales Person:
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And what to do about it...
A Reinvention Story

These are ordinary people who used circumstances, skills or inspiration to change their lives and the world around them. Enjoy!

In 1920 he created and marketed his first original animated cartoons and later perfected a new method for combining live action and animation.  By the time he had started to create a story about a real girl and her adventures in an animated world, he ran out of money and his company went bankrupt. Instead of quitting, he packed his suitcase and with his unfinished print  in hand, headed for Hollywood to start a new business at the age of twenty-one.

The early flop of his animated cartoons didn’t discourage him but gave him a respect for failure. He would risk everything three or four times in his life to succeed. He and his brother borrowed $500 and set up shop in their uncle's garage. Soon, they received an order from New York for the first short feature and they expanded their production operation to the rear of a real estate office.

It was his enthusiasm and faith in himself, and others that led him on the road to success. Hollywood would never be the same as a result of his perseverance.

Who said, "You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you."?


 Reinvention Nation Blog:
Make Business Easy for People

There is a process we go through in filling out an application, contract or agreement that seems to take forever…

In 2009 a rural community bank was in the news because they made application for loans easier for their customers. It is a perfect example of the recession driving an innovative CEO to move his market to an area that no one else is targeting.

Mendenhall, Mississippi is a town of a bit more than 2,500 people. Peoples Bank of Mississippi has stood since 1908. But in 2009, when lending to small-town businesses was at a record low, the bank kept giving out loans. It kept lending (even though new loans backed by the government stimulus offered little for the bank) — no interest and deferred payments. Peoples Bank became known for making more interest-free loans than any other bank in the country. While other banks were shutting their doors to such loans, they kept their doors open!

What were the results?

In the Reinvention Store:
Reinvention Made Easy 

The Amazon bestseller is about how to adjust successfully to a world of higher expectations and constant change. It's about how companies and individuals are rediscovering their mission and reinventing themselves. It's about how the traditional world is rapidly passing and what is replacing it. It is a journey that you must make.

Buy it today!

“Patience, persistence and perspiration make an unbeatable combination for success.”
—Napoleon Hill

“I've known entrepreneurs who were not great salespeople, or didn't know how to code, or were not particularly charismatic leaders. But I don't know of any entrepreneurs who have achieved any level of success without persistence and determination.”
—Harvey Mackay

“Success is the result of perfection, hard work, learning from failure, loyalty, and persistence.”
—Colin Powell

“Success is not the absence of failure; it's the persistence through failure.”
—Aisha Tyler

“Ambition is the path to success, persistence is the vehicle you arrive in.”
—William Earldely IV

Jim Mathis

12472 Lake Underhill Road, #322
Orlando, FL 32828 USA

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