“Timid sales people have skinny kids.”
When anyone asks me, “How do you grow your business on a daily basis?” I speak from my own experience and simply say, “I call prospective clients on the telephone. Calling will make you a Sales Pro!”
I met a gentleman at a meeting last summer who wanted to know how to make a lot of money in his one-man sales business. I told him to get on the phone and start making calls. “The more calls, the better your results,” I said. He looked disappointed. (FYI: I make an average of 30 - 40 calls per day for business).
I told him that I was driving by a construction site in the desert Southwest that summer. I saw contractors putting roofing tiles on homes in 110 degrees Fahrenheit temperatures! It made me thankful that the hardest part of his job would be making phone calls. I hoped that would encourage him to make contacts to grow his business.
We saw each other again seven months later and I asked, “How are the calls going?” “Well, I haven’t been calling. I’m just not ready to get on the phone and make those calls. I’m waiting for the right time.” A lady told me the following year would be her “year of marketing.”
People who wait on the “right time” will never see it.
They have what I call, “Analysis Paralysis.” It’s the “Ready, Aim, Aim, Aim...” syndrome. The woman woke up, started calling people; she is doing quite well today.
With a multitude of emails bombarding people every hour, “snail” and SPAM mail, I have found it easier to speak with people directly on the phone. I can trace almost every client I have had to a phone call I made at some point… even the referrals.
Someone said, “You’re a “telemarketer.” No. The name carries a negative connotation. I believe in MASTERING telephone marketing and sales. I’m a TELEMASTER.
I’m not persistent; I’m DILIGENT!
Do you know that you can do this, too? Do you know that you can move from being a telemarketer to telemaster, too? Do you know that there are subtle differences you can apply today and watch your sales and career sky-rocket in a matter of a few months? The difference is in moving telemarketing to mastering the use of your telephone!
Telemarketers ask, “How are you doing?” Or "Have you got a minute?"
TELEMASTERS ask for...