"The greatest form of flattery is a referral."
Tonight, our family is going to eat at a fabulous steak restaurant. No, it’s not Ruth’s Chris Steakhouse, Logan’s, Shula’s, Texas Roadhouse, Flemings Prime, Outback or even Longhorn. The Cattle Ranch is a local place in Sanford, FL that has been in business for over 40 years.
We ate there for our first experience last month and couldn’t believe how great the food was. The prices were very reasonable and the service was excellent. It is housed in a building that is not distinct as seen from the road, but quaint.
How did we find it? I was searching my Yelp app and it popped up. This was the most recent review that appeared:
“The best steak I have ever had. The food made everything worth it. This was the thickest and juiciest fillet minion I have ever had.”
We tried it out with some friends and the meal and service were terrific! So, we began telling the rest of the family and friends about the place. Voila! We’re going back with different people.
To my knowledge the Cattle Ranch doesn’t buy media ads. They don’t have pricey billboards. They don’t take out newspaper advertisements. They don’t even give coupons in the mailer that we receive each month. They may have when they got started in 1983, but they don’t do any physical advertising. I can’t even find their website.
So how have they stayed in business? Why didn’t they go out of business in the numerous recessions since the early 1970s? What have they done to get people coming in the door and satisfied enough to write reviews like the one above… in Central Florida?
We have Disney World (with more restaurants in more locations than you can count). We have Universal Studios, downtown Orlando with it’s wonderful attractions, International Drive, loaded with superb restaurants, and many, many more food locations… not to mention the close-by seafood of the beaches.
The advantage Cattle Ranch has is that they deliver a “remarkable experience.” By that, I mean they give you food and service that customers remark on repeatedly. They depend on people to tell their family and friends about how great they are.
*When was the last time you saw an advertisement for Starbucks?