Why Millennials Should Re-Think College‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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We are offering Jim's first book on Reinvention as a special for you to begin your journey.  

"Reinvention 101: Bold Ideas on Reinventing Yourself" is written in brief chapters for you to read one a day for 150 days and begin your journey to change yourself and the world around you.  
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(founded in 1831).

The designation denotes professionalism, quality and integrity in the speaking profession over a long time.



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JIM MATHIS works with leaders who want to reinvent their business models in a changing and challenging economic climate.

For more information on how an interactive program can add value to your upcoming event, please contact us at:

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 Copyright 2017
Jim Mathis
The Reinvention PRO
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Are you Remarkable?
The Easiest, Least Expensive Marketing                          

"The greatest form of flattery is a referral."
                                               -Career Line


Tonight, our family is going to eat at a fabulous steak restaurant. No, it’s not Ruth’s Chris Steakhouse, Logan’s, Shula’s, Texas Roadhouse, Flemings Prime, Outback or even Longhorn.  The Cattle Ranch is a local place in Sanford, FL that has been in business for over 40 years. 


We ate there for our first experience last month and couldn’t believe how great the food was.  The prices were very reasonable and the service was excellent. It is housed in a building that is not distinct as seen from the road, but quaint.


How did we find it? I was searching my Yelp app and it popped up. This was the most recent review that appeared:

“The best steak I have ever had.  The food made everything worth it. This was the thickest and juiciest fillet minion I have ever had.”


We tried it out with some friends and the meal and service were terrific!  So, we began telling the rest of the family and friends about the place. Voila! We’re going back with different people.


To my knowledge the Cattle Ranch doesn’t buy media ads.  They don’t have pricey billboards.  They don’t take out newspaper advertisements.  They don’t even give coupons in the mailer that we receive each month. They may have when they got started in 1983, but they don’t do any physical advertising.  I can’t even find their website.


So how have they stayed in business? Why didn’t they go out of business in the numerous recessions since the early 1970s?  What have they done to get people coming in the door and satisfied enough to write reviews like the one above… in Central Florida?


 We have Disney World (with more restaurants in more locations than you can count). We have Universal Studios, downtown Orlando with it’s wonderful attractions, International Drive, loaded with superb restaurants, and many, many more food locations… not to mention the close-by seafood of the beaches.



The advantage Cattle Ranch has is that they deliver a “remarkable experience.” By that, I mean they give you food and service that customers remark on repeatedly.  They depend on people to tell their family and friends about how great they are.


*When was the last time you saw an advertisement for Starbucks?




Best of the Web
*The Harsh Reality of Dying Malls
Coming to a shopping center near you!
*Stop Wasting Your Time on Networking Events
What you should do instead...
*20 Reputation Management Tips for CEOs
Actively managing your reputation and Social Media.

   A Reinvention Story
These are ordinary people who used circumstances, skills or inspiration to change their lives and the world around them. Perhaps they will inspire your reinvention. Enjoy!
LAST MONTH, the link for this was defective, so we are reprinting this article for you...
The greatest dancing entertainer of the past century was born to an Austrian immigrant family. There was nothing special about his birth, however, he was destined to greatness. The entire family was musically talented. He went on stage at age 5.
A famous story about him was a Paramount Pictures screen test report that read simply: "Can't sing. Can't act. Slightly balding. Also dances." He was discouraged but never gave up. In fact he kept the negative review on his mantle for the rest of his life to remind him of how he had overcome the critics to become a success.


Reinvention Nation Blog

Everyone Wants to Be HEARD

Are your customers complaining?  Do you hear what they are saying to you?

The greatest way to know what your customers want from you is to ask, “What are they complaining to me about?” Customer complaints are a gold mine of profits for you. In fact, you need to know the #1 complaint of your top customers.

Maybe you already do.

Perhaps it is keeping you up at night. Maybe it just won’t go away, no matter how much you ignore it. If that is so, then solve it for them!

When you do, two things will happen...


"People influence people.  Nothing influences people more than a recommendation from a trusted friend. A trusted referral is the 'holy grail' of advertising."
-Mark Zuckerberg
"In the business of referrals, trust is the most important reason a recommendation is made and, conversely, last of trust is the single reason referrals don't happen."
-John Jantsh
"One customer, well taken care of, could be more valuable than $10,000 worth of advertising."
-Jim Rohn
"In sales, a referral is the key to the door of resistance."
-Bo Bennett

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