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Reinvention Nation

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TESTIMONIAL
"During a break at one session, an attendee approached me and said, 'You know it's good when I'm already thinking it will be over too soon!'."
 
-Doug Krile
Executive Director Arkansas Broadcasters Association
 
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    Reinvention
            101

This year we are offering Jim's first book on Reinvention as a special for you to begin your journey.  

"Reinvention 101: Bold Ideas on Reinventing Yourself" is written in brief chapters for you to read one a day for 150 days and begin your journey to change yourself and the world around you.  
 
Buy it today!!!  
Receive the book for only
$12
        (plus shipping!)
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IPCS
Jim has earned the designation of "International Platform Certified Speaker" (IPCS) from the International Platform Association
(founded in 1831).


This is the only earned designation awarded to international professional speakers by this organization.

The designation denotes professionalism, quality and integrity in the speaking profession over a long time.

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WHAT WE DO:

JIM MATHIS works with leaders who want to reinvent their business models in a changing and challenging economic climate.

For more information on how an interactive program can add value to your upcoming event, please contact us at:

Tel: +1-888-688-0220
Email: info@jimmathis.com
Twitter: @jimmathis
 
 
 Copyright 2017
J&L MATHIS GROUP
      All rights reserved
 
Get Out of Your Corner

Making the Most of a Home Run

“Nobody puts Baby in the corner!”     
                                  -Patrick Swayze, in Dirty Dancing

Giving it Away
What is the one thing that comes to mind when you hear of “Hickory Farms?”  For me, it is people standing in a mall in front of the store handing out samples of cheese, sausage and crackers. Hickory Farms is best known for this practice that began years ago.

 

How did they start this? The company began when Richard Ransom began selling cheese from his farm in 1951.  It was the beginning of an idea that would engrain Hickory Farms in people’s minds for decades.  The Hickory Farms website records Ransom’s historic story.

 

“Mr. Ransom… added his now famous Beef Summer Sausage to the offering.  Quick to give a hearty sample or handshake, he soon was selling at county fairs all over Michigan and Ohio. By 1959, Hickory Farms was expanding and opened its first retail store outside Toledo. This taste of the American Heartland was so special that word spread. And so did Hickory Farms stores throughout the country.

Since then, the company's focus on personalized service, customer satisfaction and quality have become legendary. Last year, our sixtieth year, we dedicated ourselves to finding new ways to deliver the wholesome goodness and authenticity of Hickory Farms.  As we look toward our next fifty years, we promise to always search for better ways to surprise you and delight the ones you love.”
 

 

Hickory Farms hits a “home run” by connecting to people and gathering a crowd of interested customers.

 

I asked Gerry, a corporate sales director, “What would be a 'home run' for you at the next trade show or event?”  He replied, “to sign 50% of the people who come in our booth. But the problem is getting in front of everyone at the convention.” We talked about getting out of his corner…


The Man In The Corner
A trade show is a great way to get some free “swag” with someone else’s contact information on them.  I went to the far reaches and sides of the show where I met Gerry.  Usually these folks haven’t paid enough to get “main aisle” exposure.

 

Gerry and I spoke and he confessed that the trade show was a new venture for his company and may or may not be beneficial in their future marketing.

I told him about the time I (almost) got kicked out of a trade show for drawing too much attention...  

 

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Best of the Web
Automation and the future of work
 
*The Hottest Tech... 20 Years Ago
He stood in line before Midnight... and you won't believe what for!
  
*What Employees Really Want Most
Follow Mickey's lead and don't emphasize free vacations.
 
*Animated Video of the Sharing Economy
Look at how Millennials are buying and shopping today.

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   A Reinvention Story
Each month we feature a story about reinvention on a personal level. These are ordinary people, like you and me, who used circumstances, skills or inspiration to change their lives and the world around them. Perhaps they will inspire your reinvention. Enjoy!

Think you have it bad?

On one day his mother died, his wife died a few hours later in the same house giving birth. These devastating events forced him to re-evaluate his life and drop out of his job.  As far as he was concerned his career was over. He went to North Dakota for two years working as a rancher and frontier sheriff.  

He excelled at this rough and tumble way of life and earned the respect of the men he met.  However, he did not make much money. He lost about half of his entire investment in ranching.  But what he gained was, in the long run, of much greater value.  The men he met there were to later join him in exploits that were the major impetus to his battle and political success. 

He came back East to marry a woman he had known since childhood. She was intelligent and could handle his rough ways. Together they had 6 children, in addition to the daughter from his first marriage.

 

*By the way, he was the first American to win the Nobel Prize for Peace!

 

Who said, “When they call roll in the Senate, senators don’t know whether to answer present or not guilty”?

 

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Reinvention Nation Blog
 
 
Walk the floors. Visit the cubicles. Buy your product online.  Fly your airline in coach. Go out into the “field” to visit your sales staff and customer service representatives.
 
Spend a day with each branch manager or vice president. Spend quality time with front line workers, sales people, customer service representatives,call center/telephone responders, supervisors, help desk personnel, etc.

Ask them what they like about their work. Ask them what improvements they wish you would make to streamline their job or please the customers. Take a notebook with you and write down everything they tell you.
 
 

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Quotes 
Multiply! 
 
"Success means your options multiply. Size increases complexity, and complexity can confuse vision."   
-Andy Stanley

"What? You seek something? You wish to multiply yourself tenfold, a hundredfold? You seek followers? Seek zeros!"  
-Friedrich Nietzsche
 
"Opportunities multiply as they are seized."
-Du Mu
 
"Every man who knows how to read has it in his power to magnify himself, to multiply the ways in which he exists, to make his life full, significant and interesting. "
-Aldous Huxley
 
"Multiply your potentials with your plans and it will be equal to your purpose of existence. Your potentials are your seeds of greatness."
-Israelmore Ayivor
 

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