The Equation to Building Value‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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Reinvention Nation

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"Jim did a great job. We had numerous comments about his program and all were very positive. "

-Glenn Rex
Austin, TX
Mechanical Contractors of Texas



"Jim did great and his presentation went over really well with our members.
I appreciate him making the trip!"

-Jonathan Williams
Richmond, VA
Mid Atlantic Propane Gas Association

  Reinvent Yourself!
Jim's first book on Reinvention is a kick-start to begin your journey!

"Reinvention 101: Bold Ideas on Reinventing Yourself" is written in brief chapters for you to read one a day for 150 days and begin your journey to change yourself and the world around you.  
Buy it today!!!  
Receive the book for only
        (plus shipping!)

Jim has earned the designation of "International Platform Certified Speaker" (IPCS) from the International Platform Association
(founded in 1831).

The designation denotes professionalism, quality and integrity in the speaking profession over a long time.

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JIM MATHIS works with leaders who want to reinvent their business models in a changing and challenging economic climate.

For more information on how an interactive program can add value to your upcoming event, please contact us at:

Tel: +1-888-688-0220
Twitter: @jimmathis
 Copyright 2018
Jim Mathis
Reinvention Nation, LLC
      All rights reserved
 Feature Your Benefit
The Equation to Building Value

“Great company care breeds familiarity


I was in the store picking up some glasses for my wife and struck up a conversation with the sales associate.  He talked about his struggle to compete with every other lens and glasses store in town. He said, “Everybody sells glasses.”


Then I asked what makes his store and brand stand out. His answer was what you would expect from any employee of any retail store.  He said, “We sell great lenses and frames for men, women and children. We feature top of the line brands and stand behind them. We have the greatest team of employees around.”


“Really?” I asked. “Are you the only store that sells great lenses and top of the line brands? Do you only hire the top ten percent of interviewers in hiring? Chances are the answer is no.”  He agreed with me. 


“So, what makes us different?” he asked. I suggested that he talk with his most frequent customers to find out what they like best about his store. I like the store because they are located all over the country and I can walk in any store and get my frames adjusted. But the real reason I like this franchise is that I am always treated like a valued customer in every locality I have ever been in to shop or for service.


The only difference between stores

is the way they treat their customers.


John Maxwell quoted this Nordstrom’s Department Stores slogan years ago… 


What makes people buy Starbucks when they could get less expensive coffee somewhere else? Why (particularly in Florida) do people like to shop in Publix supermarkets? What has kept Best Buy, PetSmart, Lowe’s, and your local independent grocery store in business? It’s the way they treat their customers.


 There is an equation to delivering great value to customers.


Features + Benefits = Value (Profits)


Learn this equation and your sales and service will outpace everyone else.

Features: What you like about what you think people buy from you.

Features are what you, the seller think the widget is worth. It is made of high quality steel, plastic, silicon or whatever material you value in the industry. 


Your widget has won awards from JD Power and your industry. In a recent survey that you show to everyone, your widget was selected as the top widget by a specific group of evaluators or customers. You carry a notebook to show the awards and reviews you have received online.


Your company gives out awards and you have won the top ones.  You are a million-dollar sales person, Diamond Club Sales Associate, certified and accredited by the Association of Widget Companies of America and Canada. 

Your attitude is that customers are “lucky” to be talking with you.


However, most customers don’t buy the widget because 



Best of the Web
Make the BEST people quit!
*How Entrepreneurs Can Learn from Creatives
Creating a healthy attitude to work through expression
*Leaders Aren't Just Along for the Ride
They are charting the course!

*The Lies We Tell Ourselves
How do you "call out" your lies?
   A Reinvention Story
These are ordinary people who used circumstances, skills or inspiration to change their lives and the world around them. Perhaps they will inspire your reinvention. Enjoy!

He is one of the greatest singer/songwriters in the history of the music industry. He and his friend began singing together as a duo, occasionally performing at school dances. They wrote and performed under the pseudo names, "Tom and Jerry."  


He is also one of the practitioners of a creative and distinctive finger-style guitar style in popular music.  His compositional abilities with his combination of jazz-tinged chords and seamless, romantic, poetic lyrics ranged throughout all his different songwriting styles. He is one of less than five modern American artists who owns all the rights to his own works.

Who wrote, "All lies and jests, still a man hears what he wants to hear and disregards the rest?"


Reinvention Nation Blog

Useless Knowledge

My daughter struggled in Mathematics during high school years. On parent's night her Junior year, the teacher reassured us that all students would pass Algebra II. He was more concerned about the Seniors in the optional Economics Class. He made fun of how they couldn't tell a deposit from a deduction and didn't know anything about FICA, savings accounts or how to open a checking account.


This bothered me. Instead of teaching useless knowledge that she will never have a purpose for?


Many professions are like this.  Chiropractors, Ministers and Sales Managers are never taught...



"Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms."
-Simon Mainwaring
"Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values."
-Muhtar Kent
"You alone have the power to determine your value. Don't let somebody else past a discount sticker on you. You're priceless." 
"Anything that just costs money is cheap."
-John Steinbeck

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